In short… YES! In the fast paced world of marketing, video is getting BIGGER while at the same time they are getting shorter. So why are they getting shorter? Only a year or so ago brand videos, corporate videos, explainer videos and promotional videos would run around the two minute
As editors our job is to craft the footage we’re given into something watchable. Most of the time we’re trying to tell a story, convey a message or sell you an idea / product. That’s a lot to do especially as we’ve usually got between 30-120 seconds to do so.
It can be hard finding inspiration, especially when you’re in an office environment most of the day, digging deep trying to come up with that next awesome short film or developing a creative idea. So when we hit a brick wall or just can’t come up with a single good
Since running Theory Films and other production companies over the years I’ve had the dubious honour of editing together more showreels than I want to think about. Generally they’re all the same: a bunch of out-of-context clips strung together to some fast music, perhaps with some graphics thrown in. Pretty