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open your world

Heineken

Direct the global 3D IMAX commercial for the ‘Open Your World’ campaign.

the campaign

The Open Your World campaign was one of Heineken's biggest and most ambitious campaigns to date. It was recognised around the world and could be seen on the door of a London taxi to a giant billboard in Times Square.

Top Italian advertising agency Publicis Italy bought us in to direct the 3D IMAX 60-second global spot. It was an international collaboration with the creative made in Italy, produced and filmed on location in London with post and SFX completed at renowned post-house BUF in Paris. As the directors we were with the project every step of the way.

spark your celebrations

Heineken

edited 1 x 30 second and 11 x5 second cut downs for TV.

contact@theoryfilms.co.uk

+44(0)208 875 1643