the campaign
The Open Your World campaign was one of Heineken's biggest and most ambitious campaigns to date. It was recognised around the world and could be seen on the door of a London taxi to a giant billboard in Times Square.
Top Italian advertising agency Publicis Italy bought us in to direct the 3D IMAX 60-second global spot. It was an international collaboration with the creative made in Italy, produced and filmed on location in London with post and SFX completed at renowned post-house BUF in Paris. As the directors we were with the project every step of the way.