the rubicon


jeep wanted a short cinematic spot for the new rubicon.


The creative brief was to convey a feeling of a cinematic chase sequence, but only with one vehicle. Our idea was to always be chasing and following the Jeep. 


Time was limited. with less than a day to shoot. We chose to film in three locations within a 50 mile radius. 

We opted for a small, mobile crew so we could move from location to location easily. It made sense to use the Jeep as the kit and crew vehicle. That way moving between locations was easy. The crew could jump out with all the kit as start filming.

Because we were a small unit, with little time, we used a UAV and a GoPro Fusion to capture all the shots.


This film was part of a larger campaign for Jeeps digital marketing department.