happy place

Maisto

Produce a branded content short film for toy car maker Maisto.

strategy

We wanted to help create and emotional connection between the Maisto brand and their customers, so we came up with a story about a toy car braking free from the shackles of the toy store

creation

We wanted to film all the special FX in-camera so we used a technique called forced perspective. By hacking a Sony A7 camera we developed a way to make small toys look huge.

The bulk of the film was shot in Death Valley, Nevada and near Area 51. This was the only location where we were surround by rock for miles on every side.
but it also helped convey the sense of isolation our hero truck feels in the film

results

Happy Place was premiered at Maisto's launch event in Japan.