creation
As TradeCloud is a Swiss based company, but travel frequently, we managed to get Matthew and Simon for one day in an East London studio before they bounded off to more meetings. We had a great location with fantastic natural lighting. We used two RED RAVENS, one mounted on a motorised track for that subtle but cinematic camera movement.
We needed enough space to frame our interviewees keeping in mind we'd be adding graphics in post-production. It was vital that we had enough space to accommodate kit, crew and interviewees. It was also crucial the location reflected TradeCloud's ethos as a modern and bold space