It was vital that this film had humour from start to end, especially when dealing with a subject matter like commodities. Tradecloud provided us with a script that we re-edited introducing more of a stpry element and the concepts of tradecloud working from a secret "james bond" style bunker somewhere in Switzerland.
We wanted this to be a totally bespoke animated video so Every element was created by our in-house designers and animators. once the charachters were designed and the backdrops were created we built our story. sound design was an important factor when bringing this video to life.
This film was, and still is, an integral part of tradeclouds b2b communications. it has proven so successful that tradecloud used the robot as the face of tradecloud at live events.
let us explain
We've had the pleasure of working with TradeCloud on a slate of successful projects, from Promo films to Explainer films and even Virtual Reality films. So when they contacted us for a new film we suggested we go LIVE ACTION.
We felt it was time to pull back the curtain and introduce the people behind TradeCloud. Now, it did take a little arm twisting but our thought process was this particular message would be best received when heard directly from the Matthew and Simon.
As TradeCloud is a Swiss based company, but travel frequently, we managed to get Matthew and Simon for one day in an East London studio before they bounded off to more meetings. We had a great location with fantastic natural lighting. We used two RED RAVENS, one mounted on a motorised track for that subtle but cinematic camera movement.
We needed enough space to frame our interviewees keeping in mind we'd be adding graphics in post-production. It was vital that we had enough space to accommodate kit, crew and interviewees. It was also crucial the location reflected TradeCloud's ethos as a modern and bold space
The day, and project, was a success we produced a total of FOUR separate films ranging from TradeClouds Vision to different aspects of TradeClouds platform.
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