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Crafting the Perfect Training Video: A Guide from Theory Films

Captivate Learners with Training Videos

Transform your training with the power of video! This comprehensive guide from Theory Films explores the different types of training videos, provides expert tips for creating engaging content that resonates with learners, and showcases how we can help you elevate your learning and development programmes to new heights.

Traditional training methods often struggle to cut through the noise, leaving employees disengaged and key information lost in a sea of information overload. But what if there was a way to transform your training sessions into captivating experiences that truly resonate with your workforce? Enter the training video: a powerful tool that can revolutionise how you educate and empower your team.

What is a training video?

A training video is a short, focused piece of video content designed to teach a specific skill or concept. These videos are incredibly versatile and can be used to train on anything from complex software applications to essential safety procedures.

There’s a whole world of training video types, each with its own strengths! Here’s a breakdown of some popular formats to consider:

  • Explainer Videos: Often animated, these videos use clear visuals and concise narration to break down complex topics into easily digestible pieces. Ideal for introducing new concepts or processes.
  • Product Demos: Showcase the features and functionality of a new product or software through a live demonstration. Perfect for helping viewers understand “how-to” and get the most out of your offerings.
  • Microlearning Videos: These bite-sized videos are short and sweet (2-3 minutes) and focus on a specific task or concept. They are perfect for keeping viewers engaged and focused on essential information.
  • Screencast Tutorials: Use screen recordings with voiceover narration to walk viewers through software applications or online processes step-by-step. Great for teaching specific workflows and fostering a “learn by doing” approach.
  • Presenter-Led Videos: Feature a subject matter expert delivering a live presentation directly to the camera. This format can effectively convey passion and expertise on a topic.
  • Interactive Training Videos: Take your training to the next level with interactive elements. Quizzes, polls, and clickable hotspots can enhance engagement and reinforce learning.
  • Live-Action Scenarios: Simulate real-world situations through actors portraying various roles. This approach can be particularly effective for training on soft skills like communication or customer service.

Why create training videos?

The benefits of incorporating training videos into your learning and development strategy are numerous:

  • Improved knowledge retention: Edgar Dale’s Cone of Experience illustrates how different learning methods affect knowledge retention, placing visual and audio learning higher than reading text. This supports the findings of numerous studies that show viewers retain information significantly better when presented through video than text alone. 
  • Increased engagement: Training videos are inherently more engaging than traditional methods, keeping learners focused and motivated. Research from TechSmith indicates that 83% of people prefer acquiring new knowledge through video. 
  • Scalability and cost-effectiveness: Training videos can be easily distributed to a large audience, saving time and resources compared to in-person training sessions.
  • Accessibility: Training videos can be viewed on-demand, allowing learners to access information at their own pace and convenience.

What makes a training video effective?

So, you’ve decided to create a training video. Fantastic! But what makes a training video truly effective? Here are some key elements:

  • Clear learning objectives: Determine what you want viewers to learn from the video before filming. This will guide your content creation and ensure your video is laser-focused.
  • Structured content: A well-organised video with a clear beginning, middle, and end is essential for optimal learning. Consider utilising the OTEA method:
    • Objective: Clearly state the learning objective at the beginning of your video.
    • Theory: Explain the key concepts and information viewers need to know.
    • Example: Demonstrate the skill or process being taught through real-world examples.
    • Action: Provide clear takeaways and next steps for viewers to implement what they’ve learned.
  • Engaging visuals: Complement your narration with high-quality visuals, such as animations, screen recordings, or demonstrations.
  • Concise and to-the-point: Keep your video concise and focused on the essential information. Viewers’ time is valuable, so aim for an informative length without being overwhelming.

How to make a training video?

Creating a training video involves a production workflow. Here’s a simplified breakdown:


  1. Conceptualise: Define the core topic and learning objectives of your training video.
  2. Strategise: Select the most effective format (explainer, product demo, microlearning, etc.) and outline the video’s structure.
  3. Storyboard: Create a visual blueprint to guide the production process.


  1. Film: Capture high-quality footage, prioritising clear audio and engaging visuals.
  2. Record: If necessary, incorporate a well-paced and informative voiceover.


  1. Edit: Refine the raw footage for a seamless flow, ensuring optimal clarity and visual appeal.
  2. Enhance: Integrate graphics, animations, titles, and captions to reinforce key takeaways and elevate the overall viewing experience.


  1. Host: Strategically choose the best platform(s) for your audience (website, video-sharing platform, LMS, or a combination).
  2. Analyse: Monitor views, engagement, and feedback to measure the video’s impact and identify opportunities for future enhancements.

Theory Films: Taking Training Videos to the Next Level

At Theory Films, we pride ourselves on creating dynamic and engaging training videos that captivate audiences and drive results. We take a multi-faceted approach, utilising everything from animation to live-action explainer scenes on location with actors to green screen and graphics. No matter your training needs, we can craft a video that perfectly aligns with your learning objectives and target audience.

Ready to transform your training and development programmes? Contact Theory Films today, and let us help you craft the perfect training video!

Bonus Tip: We also recommend checking out our portfolio on our website to see examples of the different types of training videos we produce.

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