TV Commercial Video Production

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Engage your audience

Harness the Power of TV Commercials for Effective Advertising

TV commercials remain a potent advertising medium, even in our digital age. These dynamic video ads have stood the test of time for compelling reasons.

● Broad Reach: TV commercials have unparalleled reach, making them an ideal choice for mass marketing campaigns. They reach diverse audiences across different demographics, ensuring your message resonates with potential customers.

● Credibility: TV commercials are synonymous with legitimacy and trust. Being featured on television lends credibility to your brand, enhancing consumer confidence.

● Emotional Impact: With sound, visuals, and storytelling, TV commercials evoke emotions like no other medium. They can create lasting connections between your brand and the viewer, fostering brand loyalty.

● Memorability: The combination of sight and sound in TV commercials makes them highly memorable. Viewers often recall TV ads long after aired, increasing brand recognition.

● Creative Possibilities: TV commercials offer limitless creative potential. From humor to drama, animation to live-action, you can tailor your message to effectively captivate and engage your target audience.

● Time-Tested Success: TV commercials have a proven track record of delivering impressive ROI for businesses across industries.

Incorporating TV commercials into your advertising strategy is still one of the most effective ways to reach your target audience, tapping into a time-honored medium that delivers impressive results in today’s competitive market.

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TV COMMERCIALS we've made:

Choosing the right production team

Why Choose Theory Films to Produce Your TV Commercial?

Innovative Creativity:

We infuse creativity into every project, ensuring that your TV commercial is unique, memorable, and aligns seamlessly with your brand's identity and objectives.

Cutting-Edge Technology:

We utilize the latest technology and production techniques, ensuring your TV commercial stands out with exceptional visual and auditory quality.

Strategic Insights:

Our team collaborates closely with you to understand your brand, target audience, and marketing goals, resulting in TV commercials that resonate and drive results.

Timely Delivery:

We understand the importance of airing schedules and consistently meeting deadlines, even under tight timelines.

Working to Budget:

We squeeze every creative drop from your budget so you get unparalleled, on-screen value for money.

Client Satisfaction:

Our clients' satisfaction is paramount. We are dedicated to delivering TV commercials that meet and exceed your expectations, ensuring your investment brings the best return.

TV Commercial Video Case Studies:

Heineken / Publicis Italy

3D IMAX + TV commercial for Heineken’s ‘Open Your World’ global campaign.
See Case Study
TUi Logo


A promo for TUI’s resorts in vibrant Spain.
See Case Study

TV Commercial Video Production FAQs:

The cost of getting your TV ad on one or more channels can vary depending on how grand and imaginative your ad is, your desired reach, how often you want your ad to pop up/air, which channels you pick, and other market factors that come into play. We can always help with this. Please contact us; one of our producers will help you.

The cost of making a TV commercial in the UK can vary significantly depending on several factors, including the production’s complexity, the commercial’s length, location, talent, and creative elements. Here is a rough guide:

● Low Budget: For a simple TV commercial with minimal production elements, you might look at a budget ranging from £5,000 to £10,000.

● Mid-Range Budget: A more typical budget for a professionally produced TV commercial could range from £10,000 to £50,000. This would include better production values, professional actors, and creative elements.

● High Budget: High-end TV commercials, especially those with elaborate sets, special effects, or well-known celebrities, can cost well above £50,000 and even reach the hundreds of thousands or more.

Keep in mind these are ballpark figures. It’s crucial to work closely with your production company and clearly define your objectives, creative vision, and budget constraints.

The timeline for producing a TV commercial can vary widely depending on several factors, including the commercial’s complexity, the advertisement’s length, the creative elements involved, and the production team’s efficiency. However, here’s a general overview of the typical stages and timeframes involved in producing a TV commercial:

Development (1-2 weeks)
Pre-Production (2-8 Weeks)
Production (1-5 Days)
Post-Production (2-6 Weeks)

The entire process can take anywhere from a few weeks to several months. Smaller, simpler commercials may be produced more quickly, while larger-scale productions with elaborate creative elements may take longer. Planning well in advance and working closely with a production team to ensure your commercial is produced within your desired timeframe is essential.

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Other Types of video Content we Produce:

Whether you’re looking a brand video or an explainer animation, a multi-million dollar TV commercial or e-learning video content, look no further. Our team have produced a diverse range of award-winning videos for some of the worlds most trusted and recognised brands and agencies, so you’re in safe hands.

Why Partner with Theory Films?

Theory Films is an award-winning production company specializing in high-quality content for trusted brands, media agencies, corporate clients, Governments, and advertising agencies.

Based in Wandsworth, London, Theory Films was set up in 2009 to create exceptional films the viewer wants to watch, and till the end! Since then, we’ve crafted hundreds of films for clients, including Google, FatFace, Heineken, Nexus Studios, Publicis, Hasbro, HP,, and Seymour Powell, and have consistently won prestigious awards.

We believe in building strong working relationships with our clients because that’s how we produce our best work for you.


Theory Films are one of the UK’s leading corporate video production agencies. Here to connect you with your audience through video.

Theory Films are one of the UK’s leading corporate video production agencies. Here to connect you with your audience through video.