Under-investing in your video project can lead to greater costs than you anticipate. Learn why a seemingly cheap option can end up costing you more.
It might seem like a good idea to cut corners on your video project, but this can often lead to unexpected expenses down the line. This blog post explores why choosing a seemingly inexpensive option for your video production can ultimately cost you more than you bargained for. We’ll delve into the hidden pitfalls of under-investing and demonstrate how a considered approach can save you money and deliver a higher quality result in the long run.
Let’s agree that video is the king of communication. It’s engaging, it tells a story, and it puts a face to your brand. In fact, studies have shown that people are more likely to remember a message when it’s delivered by video. Investors? They love it. Consumers? Eating it up. So why, oh why, do so many businesses insist on spending as little as possible when it comes to producing their video content?
You’ve got a product or service you believe in—so why are you treating your video budget like it’s a trip to a second-hand car auction? This is the digital age; your corporate video is the equivalent of your brand’s first impression. And we all know what they say about first impressions: you don’t get a second!
You see, businesses often have this misconception that shopping for video services is like buying a coffee machine. Yes, there are a lot of competing brands all claiming to make the best latte or espresso. Some are expensive, some are less expensive. But if you go for the cheapest, don’t complain when your much-needed morning coffee tastes like crap.
We live in a world where everyone is a ‘content creator’ thanks to their fancy smartphones or prosumer video cameras and free editing apps. But cutting corners on quality also means cutting corners on your message. If your audience sees a video that looks like it was shot on a toaster, they won’t just hit skip; they may completely forget about your brand altogether.
You might argue that these days we’re all on a “tight budget”. Ah, that old excuse. I get it. Budgets are essential—especially when you’re in a corporate environment where every penny is scrutinised. But let’s face it, the money you save on a cheap video is going to cost you more in the long run. When potential clients see a hastily thrown-together piece of content, guess what they think? “This company doesn’t care enough to invest in its own message.”
So here’s what I propose: instead of hovering over your video budget like a hawk, take a leap of faith. Commit to a well-produced video. Invest in a team that understands storytelling, branding, and, dare I say, human emotion. Think of it as an investment in your future. After all, that video is not just content; it’s your brand’s narrative, an ambassador for your business out there in the digital wilderness.
When you hold back a few thousand pounds, you’re not making a small saving. You’re essentially telling your audience, “We’re not really serious about this.” Instead, find the right video production company based on its portfolio. Tell them your budget in your initial meeting, and you’ll get a return on that investment that far exceeds your initial outlay. In the end, a professional, high-quality corporate video can pay dividends that an amateur production simply cannot match.
My advice is to invest in your message. After all, what would you say if you found out your £5.40 cup of Costa coffee was just a teaspoon of supermarket brand coffee granules mixed with hot milk? In the world of video production, you absolutely, positively, get what you pay for. And if you skimp, well… good luck explaining that to your shareholders.
