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And Why Using a Video Production Company is More Important Than You Think!

If you’re not already making video content, you should be according to all the latest stats. Everyone is investing in it from start-ups to big business. Get it right and the results can be amazing, get it wrong and well, you can guess the answer. If you’re in need of some video know-how, then save yourself time, stress and money and hire a video production company. Here are 4 reasons you’d be crazy not to…

In a world where billions of hours of video content are uploaded to the internet every day – it’s time to get serious about video.

Video has long been recognised as one of the most engaging, effective and creative ways to connect with audiences. With Cisco claiming that video will account for 82% of all internet traffic by 2022, the space is already starting to feel a little, well, overcrowded.

So how can companies stand out? The simple answer? Produce video that’s strong enough to cut through the noise. In 2022, having bad video content can almost be worse than having no video at all.  For companies that want to be reap the rewards of video, the truth is, it better be good.

Working with a video production company is hands-down the most cost-effective way to guarantee video success. Knowing how to produce top quality video matters more than ever.

If you’re in need of some video know-how or are looking to add some oomph to your video content, then you really should use a video production company. Here are 4 reasons why…

1. Quality Video Is No Longer a Nice to Have - It’s a Necessity.

Ever had that FOMO feeling? If you’re not already reaping the rewards of using video, it’s most likely your competitors are. Ouch.

Wyzowl states that 86% of businesses are already using video as a marketing tool and this is only going to grow. In fact, 66% of video marketers plan to increase or maintain their video spend in 2022. Who can blame them? Video is pretty damn good at driving sales, site traffic, ROI and SERP (Google loves video too). Capturing consumers attention with video is now the name of the game.

If that sounds a bit daunting, if you don’t know where to start, or don’t have the expertise in-house to make the kind of video content that’ll delight your audiences, it’s a good idea to speak to someone who does.

Taking ideas and making them come alive is what production companies do best. Helping clients navigate the landscape, avoid common pitfalls and produce the right type of video for what you need comes as standard. Phew.

2. Working With a Production Team Is a Competitive Advantage.

Pretty video doesn’t sell anything. Video with purpose does.

Are you trying to drive sales, increase brand awareness or deepen engagement? Should your video spark conversations, explain, or entertain? What about duration? Do you need 30 seconds or 2 minutes? Are you optimising content for different platforms? Decisions, decisions.

With 88% of people saying they want to see more video of every kind from brands they love in 2022, companies are unsurprisingly raising their video game. From explainer videos, testimonials, teasers, and more the landscape really is going video-tastic. Having a great production company in your corner can help you take your video up a notch to create valuable, unmistakable content that’s bang on brand. AKA content that really works.

3. Nowadays Anyone Can Make Video, but It Doesn’t Mean They Should.

In the scramble to get something (anything) out, video has exploded. Anyone can make content. Even your Gran. But it doesn’t mean they should or that they’ll be any good at it. With various techy time-saving tools promising to record, cut and edit at the touch of a button, you might be tempted to give it a go. How hard can it be – right?

The thing is there’s a huge difference between good content and great content and 9 times out of 10 the results of a DIY attempt will be more meh than ah-mazing.

Being able to tell the good stuff from the bad stuff is one thing but knowing exactly how make great content, is another.

Production companies help you craft original, authentic stories but it’s much than more than that. Writing a script, knowing how to frame a shot, getting the perfect lighting can all increase the value of your video. It can make or break what you’re trying to convey.

Getting it right can be tricky but getting it wrong can be disastrous. With so much riding on creating compelling content that works in a crowded (heck competitive) marketplace, you have to ask, why risk it?

Save yourself a whole load of time, stress and money by working with people who can guarantee you a stand-out result every time.

4. Working With a Production Company is Not as Expensive as You Think!

Knowing how to create the best watchable, clickable, shareable, professional video – whether your budget is £2K or £25K is all part of what a production company will bring to the table.

The best companies know how to squeeze budgets to make every £1 count – without compromising on creativity. Building a production partnership based on a deep understanding of your brand is worth the effort – and it all starts with a solid brief and clear budget. Getting into the nitty-gritty of all your video needs helps to define clear project goals and scope. It avoids overspend and means you’ll get quality content that works.

If you’re looking to achieve amazing things with video, then why not get in touch?

We’ve worked with lots of brilliant brands with a wide range of budgets. From writing to lighting, sound and style, we pride ourselves on having a fresh perspective, and authentic approach to making the most compelling content.

At Theory we don’t just make video, we tell stories.

We’d love to tell yours.

Get in touch.

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Simon S

Simon S

Simon is one of the Creative Directors at Theory Films. His CV includes work at BBC, CH4, SONY STUDIOS, and has produced content for trusted barnds such as Google, Heineken, FATFACE.