Open Your World

01. Brief

Direct the global 3D IMAX commercial for the ‘Open Your World’ campaign.

02. Approach

The Open Your World campaign was one of Heineken’s biggest and most ambitious campaigns to date. 

Top Italian advertising agency Publicis Italy bought us in to direct the 3D IMAX 60-second global spot. It was an international collaboration with the creative made in Italy, produced and filmed on location in London with post and SFX completed at renowned post-house BUF in Paris. As the directors we were with the project every step of the way.

03. ROI

The final film we premiered around the world at most 3D IMAX cinemas. After a two week run at the box office it was broadcast on TV in North America and Asia.