Diamond Reserve Rum: Find Your Sunset

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Client:
Seymour Powell / Diamond Reserve Rum
Video Type:
Brand Video

The Brief:

Seymour Powell handed us a distinct and thought-provoking project that involved directing and producing a promotional video that was emotive and compelling for their client in Guyana – one of the biggest rum producers in the world. They were impressed by our experience filming in diverse locations, including Malawi, Burundi, Zanzibar and South Korea.

Behind the scenes video production agency in Guyana

The Challenge:

The project was an adventurous one. We assembled an expert crew that possessed extensive experience in this kind of shoot. Our award-winning crew consisted of our in-house director, producer, DP, and Camera op and sound recordist. We spent four days filming in multiple locations across Guyana. On the first day, we surveyed all locations, and the remaining four days were spent filming.

We were greatly impacted by the elements. Our greatest challenge was filming the hero shot. We needed the river in the background, a boat on the river and a sunset. We patiently waited for a sunset to appear each day but to no avail. We journeyed to a new location each day in an effort to get the shot we needed but kept coming up short. On our final day, we discovered an abandoned warehouse on the edge of the river. After wading through vines, mud and abandoned lorry parts, we arrived at a wall which had a single palm tree in the background. We quickly set up the shot with some old driftwood on the beach. We had a brief window of time – mere minutes – to capture the fleeting sunset, which to our great relief and joy, we finally achieved.

Our Approach:

Armed with storyboards provided by Seymour Powell, our three-person crew worked on location with Seymour Powell’s producer and assistant to remain as true as possible to the vision they had presented on their storyboards.

The Video:

Diamond Rum Video Case Study

The Result:

The video exceeded everyone’s expectations with the look and feel of a big-budget production. Our client and our client’s client were very pleased with the end product.

"Wow! I absolutely LOVE it… What a beautiful voice and what a fabulous movie! Thanks so much for all the hard work!"
Nicole Sherrick, Head of Client Services
Seymour Powell / Diamond Reserve Rum

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Theory Films are one of the UK’s leading corporate video production agencies. Here to connect you with your audience through video.

Theory Films are one of the UK’s leading corporate video production agencies. Here to connect you with your audience through video.