Here East: The Vision

Client:

Here East / Poke London

Video Type:

Launch Film / Robot Masterpiece

The Brief:

Poke London and Here East were looking to produce two films for their new Tech Campus situated on the old Olympic Park site. This was a vast, multi-million pound project that had to appeal to a certain audience; creatives, builders and innovators. Their idea was clear but they were unsure of how to execute it creatively. That is where we stepped in.

The Challenge:

The task was ambitious. We had to direct and produce two distinctly different videos. One was exclusively a brand film that communicated the idea of the campus in a single, sixty-second concept video. We pulled out the big guns and enlisted the illustrious John Nolan to construct a real robot to serve as the film’s narrator. Using a 150-foot techno crane, we filmed a dynamic, single pull-back shot starting with a close-up on the robot’s face and ending with a wide exterior shot of the campus

The second film was a different task altogether. This one was a longer-form promotional video that detailed the campus and its ethos. We worked from top to bottom – completing all the post-production for the video.

Our Approach:

This was a large project. We developed their vision into a concept that accomplished everything that each video was setting out to do through the most innovative and creative manner possible. We worked closely with John on the design of the robot in order to achieve the shot we envisioned. We surveyed the location frequently to determine how to structure both films and decide where it would be best to film the interviews. We experienced unexpected obstacles, including the realisation that the 150 foot techno crane would not fit through the door, which we remedied by dismantling the crane to get it through the door and then reassembling it. Ultimately, there was no obstacle we couldn’t overcome. We got the job done.

The Video:

The Result:

The sixty-second concept film premiered at their launch event at the ArcelorMittal Orbit and was broadcast across all social media platforms. This film was used to recruit new businesses and innovators to the campus. Today, it is a thriving campus.