Here East
CASE STUDY

The Vision

01. Brief

Produce a “EVENT” teaser film to whet the appetite of tech business and introduce them to a new tech hub located on the old olympic park. 

02. Approach

We wanted to create a single shot starting at the eye of the robot head, pulling back to reveal the building and location. The only way to create the single “Pull Back” shot in the teaser was to use a telescopic 30ft Techno Crane mounted to a MAG TRUCK.

Building the robot was a huge undertaking. Legendary robot creator, John Nolan, and his team built it over several months painstakingly making sure the robot’s face could closely simulate a human’s facial expressions. 

We completed the shot with a drone that took us to the exterior of the building showing the London skyline.

03. ROI

This film launched the entire event and went viral with over two hundred thousand views within a single week. The film also premiered at the launch event at the Arcelormittal Orbit.

Here East
CASE STUDY

The Vision

01. Brief

Produce a film to attract young and innovative minds to the new Here East creative hub.

02. Approach

We dubbed the interview set-up the Hot Seat. The idea was to create a Mastermind style Q & A set-up with the camera rolling the entire time. It was intense.

We didn’t do this to scare our interviewees but to elicit a real, spontaneous response. Each interviewee had only ten minutes to answer all our questions.

03. ROI

This film was emailed directly to potential customers  and was broadcast on multiple streaming channels to attract new business.