After producing GiG’s highly successful video for London’s ICE Expo, GiG asked us to produce another video for the iconic Las Vegas Expo.
The challenge was a substantial one. GiG did not have a physical product or digital platform to display in the video. We needed to be inventive and resourceful in how we communicated essential information for two minutes without the aid of product display. The entire video was produced using stock footage, and our in-house team of animators developed bespoke visuals to communicate the on-screen messages enriched by a smooth VO.
We worked closely with GiG throughout the process and got to the core of what GiG offers customers, which formed development of the visual concept, then we drafted a script with accompanying visuals. After GiG approved the script, we developed the visuals.
We received glowing feedback from GiG, and they asked us to develop a reimagined version of the film tailored exclusively to the UK market, plus a series of cut-downs for their social media platforms.