GiG: Las Vegas Expo

Orange Dots
Video Type:
Expo Film

The Brief:

After producing GiG’s highly successful video for London’s ICE Expo, GiG asked us to produce another video for the iconic Las Vegas Expo.

GiG Logo: Las Vegas Expo Film
GiG: Las Vegas Expo Film - slot machine image

The Challenge:

The challenge was a substantial one. GiG did not have a physical product or digital platform to display in the video. We needed to be inventive and resourceful in how we communicated essential information for two minutes without the aid of product display. The entire video was produced using stock footage, and our in-house team of animators developed bespoke visuals to communicate the on-screen messages enriched by a smooth VO.

Our Approach:

We worked closely with GiG throughout the process and got to the core of what GiG offers customers, which formed development of the visual concept, then we drafted a script with accompanying visuals. After GiG approved the script, we developed the visuals.

Sportsman image - GiG

The Video:

Poker Chip GiG: Las Vegas Expo Film

The Result:

We received glowing feedback from GiG, and they asked us to develop a reimagined version of the film tailored exclusively to the UK market, plus a series of cut-downs for their social media platforms.

Theory Films worked closely with us throughout the whole creation of our video advert to ensure they captured the essence of the brand and messaging while delivering a video with a new and fresh perspective.
Anna Glowacki, B2B Head of Marketing

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Theory Films are one of the UK’s leading corporate video production agencies. Here to connect you with your audience through video.

Theory Films are one of the UK’s leading corporate video production agencies. Here to connect you with your audience through video.