We were approached with the exciting opportunity to produce a branded ‘short film’ that would debut at the annual Maisto conference, a large event in Japan, where the film had to make a big splash.
Filestage provided us with a preliminary script for the video. We re-worked their script and developed a unique visual concept. The target audience was varied so it was essential to create a story that was accessible and appealing to diverse businesses. We selected a metaphor as the motif in order to heighten that element of relatability. We developed a pre-viz of the concept, and once it was approved, we created the animated assets. Our team created exceptional, bespoke assets and produced an original score and soundscape for the video.
We worked closely with Filestage throughout every step of the process, from script development through to designs, post-production and delivery. Filestage’s continual feedback was an essential part of this journey as it shaped our work and allowed us to produce a final video to the highest standards.
Filestage continues to use this video throughout their promotional marketing and as a tutorial for new customers.