Maisto Toys: A Happy Place

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Maisto Toys
Video Type:
Brand Film

The Brief:

One of the largest toy companies in the US, Maisto, approached us to create a brand film that showcases the capabilities of their new ROCK CRAWLER 4×4 RC car. Their goal was to produce a cinematic video that didn’t resemble a typical toy advertisement.

Rock Crawler in the Nevada Desert Theory Films video production
At Maisto Toys Warehouse in California

The Challenge:

Our goal was to create an epic film that would also evoke a sense of loneliness for our toy car. The plot revolves around a car that yearns to be played with. However, we found it challenging to convey this sentiment in the UK and decided to film in the Nevada desert. Before arriving on set, we were taken to the Masito Warehouse in California and could pick any other cars we wanted. Nonetheless, we did shoot some scenes at the toy shop located in Richmond upon Thames.

Our Approach:

Using practical techniques, we aimed to create all our special effects (SFX) ‘in-camera.’ So, we employed forced- perspective, a technique that allowed us to manipulate the size of objects in the frame by placing them closer or further away from the camera. We maintained a wide depth of field to ensure that things appeared as intended.

Forced Perspective, wooden train theory films video production

The Video:

maisto toys case study

The Result:

The President of Maisto loved the film so much that they used it to launch the toy at a significant event in Japan. The Rock Crawler was promoted through TV and social media following the successful event.

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Theory Films are one of the UK’s leading corporate video production agencies. Here to connect you with your audience through video.

Theory Films are one of the UK’s leading corporate video production agencies. Here to connect you with your audience through video.