we are makers

Here East

produce a teaser film to whet the audience’s appetite and introduce a new tech hub located on the old olympic park.

strategy

We wanted to create a single shot starting at the eye of the robot head, pulling back to reveal the building and location.

creation

The only way to create the single "Pull Back" shot in the teaser was to use a telescopic 30ft Techno Crane mounted to a MAG TRUCK. Building the robot was a huge undertaking. Legendary robot creator, John Nolan, and his team built it over several months painstakingly making sure the robot's face could closely simulate a human's facial expressions. We wanted it to look as fully autonomous as possible

results

This film premiered at the launch event at the Arcelormittal Orbit.

a new home

Here East

produce a film to attract young and innovative minds to the new Here East creative hub.

the hot seat

We dubbed the interview set-up the Hot Seat. The idea was to create a Mastermind style Q & A set-up with the camera rolling the entire time. It was intense.

We didn't do this to scare our interviewees but to elicit a real, spontaneous response. Each interviewee had only ten minutes to answer all our questions