we are makers
Here East
strategy
We wanted to create a single shot starting at the eye of the robot head, pulling back to reveal the building and location.
creation
The only way to create the single "Pull Back" shot in the teaser was to use a telescopic 30ft Techno Crane mounted to a MAG TRUCK. Building the robot was a huge undertaking. Legendary robot creator, John Nolan, and his team built it over several months painstakingly making sure the robot's face could closely simulate a human's facial expressions. We wanted it to look as fully autonomous as possible
results
This film premiered at the launch event at the Arcelormittal Orbit.
a new home
Here East
the hot seat
We dubbed the interview set-up the Hot Seat. The idea was to create a Mastermind style Q & A set-up with the camera rolling the entire time. It was intense.
We didn't do this to scare our interviewees but to elicit a real, spontaneous response. Each interviewee had only ten minutes to answer all our questions