speed of light
Because Microvision had stated that the projector was great for watching movies on the go we decided to produce a mini epic movie chase sequence.
this was an extremely technical shoot. We filmed the model cars on a green screen treadmill to create the effect of the cars actually driving. The models were also shot in a green screen studio. We then processed the images and saved them to our phones where we projected them in a darkened office.
speed of light was an instant hit and went viral reaching over 2.3 millions hits in over a week. Speed of Light has had airplay on French and Japanese mainstream TV and also picked up two Webby Award nominations for Best Viral and Best Branded Content