TradeCloud is a Swiss based company, but travel frequently, so we managed to get Matthew and Simon for one day in an East London studio before they bounded off to more meetings. We had a great location with fantastic natural lighting. We used two RED RAVENS, one mounted on a motorised track for that subtle but cinematic camera movement.
We needed enough space to frame our interviewees keeping in mind we’d be adding graphics in post-production. It was vital that we had enough space to accommodate kit, crew and interviewees. It was also crucial the location reflected TradeCloud’s ethos as a modern and bold space